The human race will never stop making babies (even if some people do), and babies will always need clothing to keep them warm and comfortable. Deciding to open your own online store to supply parents and guardians with clothing for their infants is, therefore, a no-brainer.
However, it can be easier said than done, especially for people with little experience in making a website or running a business. That is why we created a condensed guide for anyone interested in becoming baby clothing dropshippers or retailers. Hopefully, this will help.
Taking Care of the Formalities
Every business has to follow certain standards and practices that have not changed with the advent of the internet. Arguably the most important is the need for creating a business plan. This step is vital because it will make the project real to you and force you to think about how you will make it work. Take the time to devise methods for covering expenses, operating at a profit, reaching your target audience, and filling orders.
Do you know what will make your business idea feel even more real? Registering it as a legal entity with the local and federal government. The laws may vary based on where you live, so do your research beforehand. While you are at it, give some thought to how you will answer their questions. Think about the type of business you want to run (corporation, LLC, etc.) and your business name (and, if applicable, your Doing Business As name).
Finally, if you plan to make revenue from your baby clothing store, you will need to keep track of it. Otherwise, your legal entity might run into serious legal trouble. Set up a bank account, then learn how to balance the books and handle your business’s taxes. If you have the funds, you could hire an accountant to handle these financial matters for you. Whatever you do, just make sure that you deal with these responsibilities in an appropriate manner.
Working with Wholesalers and Shippers
One matter you must address in your business plan is the source(s) for the baby clothing you will sell. Otherwise, well, you would not have anything to sell. Luckily, as we mentioned before, baby clothing never goes out of style. As a result, there are plenty of manufacturers, suppliers, wholesalers, and distributors willing to sell some of their merchandise in bulk.
With that said, you may want to be discerning in who you choose to fill your inventory. Some companies are not what they claim to be, whether that is “legitimate” or simply “reliable.” When you find a potentially good partner, you should look for independent websites with customer reviews of that company. These commenters have no reason to lie about positive experiences. Plus, if they were burned from their experience, they will warn others with a vengeance.
Having a lot of products for sale is great. However, keeping a large inventory can be expensive and inconvenient, especially for smaller businesses with less capital. You may want to consider becoming a baby clothing dropshipper. This would mean working with another company that agrees to take care of the inventory and even the order fulfillment. All you have to do is list their products on your store (at a mark-up!) and take the orders. Not every business is cut out for it, but it is a potentially lucrative option.
Building Your Online Store
Now that you know how you will run your business, it is time to give people the means to reach you online. The internet is littered with website builders, but make sure to sign up with a platform specifically designed for eCommerce. Preferably, the software should come bundled with plenty of features, even at lower price plans. Essentials for running a baby supplies online store include, but are not limited to:
- The option for creating a gift registry, so customers can get clothing for a baby shower or first birthday party
- Mobile-friendly themes, so your site can still look good and function well for parents who shop on their phones
- Around-the-clock customer support, so you can reach a representative for help any time of any day
- Access to other online marketplaces like Amazon and Facebook, so people can find your products without even knowing your website
Creating a great shopping experience means paying attention to and optimizing many different facets before launch. Out of the many we could discuss in this space, we wish to emphasize layout and presentation. Parents and parents-to-be deal with enough inconveniences already, so make sure that navigating your website and finding products is as easy as possible. You should also make sure that the website is nice to look at, especially if you want people to stay a while and come back again.
Getting Your Name Out There
The formalities are settled, the website is finished, and the business is ready to start selling. There is one small problem: yours is one of thousands selling baby products. Baby clothing dropshippers and merchants have to stand out from the competition and attract customers, which is where advertising becomes important. Your campaign, whether done through pay-per-click ads or email blasts or another method, should reflect your distinct brand and show what makes your store unique.
A more organic way to reach people is to reach the first page in Google search results for popular keywords. You could pay Google to display ads, but a less pricy alternative exists: search engine optimization (SEO). This website design methodology serves to convince the search engine’s algorithm that your site is better than others for people looking up specific search terms. By employing certain techniques in your design and copywriting, you could get a real leg up over your competition. You are also likely to end up creating a more palatable site along the way.
Other ways to extend your brand and expand your reach are social media and email newsletters. With these resources, you can spread the word about new products, promotions, and blog posts. You also drive up engagement between your customers and your business, a connection whose benefits should not be undervalued.
Supplies for Baby Clothing Dropshippers and Vendors
Baby clothing dropshippers in search of a supplier need look no further than the website you are already visiting. Here at Wholesale Blank Clothes, we offer exactly what our name suggests. Our products are not just available to customers, but also to online stores that seek high-quality baby clothing for their own customers. When your customers make a purchase, you just send us the desired design and customer information, and we mail it to them under your name. If you are interested or have any questions, reach out to us today.